"Driving Conscious Change by Accelerating Sustainable and Circular Brand Development in Africa"
"Driving Conscious Change by Accelerating Sustainable and Circular Brand Development in Africa"
The summit aims to present the most up to date sustainable business practices and consumer trends incorporating circular and regenerative economy best practice products and service solutions from visionaries and trailblazers both in the private and public sector that promote conscious brand building in Africa and accelerate the transition to a circular and regenerative economy, by bringing together stakeholders, sharing knowledge and best practices, and developing concrete actions to drive progress towards a more conscious, circular and regenerative economy and future for the continent.
A conscious brand is committed to social responsibility, sustainability, and ethical business practices. A conscious brand is mindful of its impact on the environment and society, and it takes steps to reduce its carbon footprint, support ethical labor practices, and contribute positively to the communities in which it operates.
Conscious brands prioritize transparency and accountability, and they strive to create a positive impact on the world through their products, services, and operations. These brands recognize that their success is interconnected with the well-being of their employees, customers, and the planet. At the conference, you will have the opportunity to hear from leading experts in the field who will share their insights and experiences on a range of topics, including conscious consumer trends, brand transformation and , communication, circular design, closed-loop systems, sustainable materials, waste reduction and finance solutions. You will also have the opportunity to participate in interactive sessions where you can explore new ideas and collaborate with other attendees.
The circular economy is an economic model that aims to keep resources in use for as long as possible, by designing out waste and pollution, and creating a closed-loop system where materials can be reused, repaired, and recycled. It is a regenerative and restorative system that seeks to maximize the value of resources, while minimizing their negative impact on the environment. In a circular economy, products are designed to be durable, repairable, and recyclable, and waste is seen as a valuable resource that can be reused and repurposed. This model contrasts with the traditional linear economy, which follows a "take-make-dispose" approach and often leads to resource depletion, pollution, and waste. The circular economy is seen as a key strategy to achieve sustainable development and tackle some of the world's most pressing environmental and social challenges.
An opportunity for brands and consumer goods to build conscious consumer loyalty, through showcasing their sustainable services and products and processes. The new green economy and brand loyalty will be measured on these principles. The sustainability conscious consumer is growing day by day. These consumers base their buying decisions on the above criteria.
This is the third year Deloitte has conducted a survey into consumer attitudes and behaviors around sustainability, and over that period our research shows that consumers are increasingly making conscious decisions with sustainability and the environment in mind. However more needs to be done to give consumers greater access to information and offer better affordability and availability of sustainable options.
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